Learn & Earn Project (1-3 ppl per team)

The Learn and Earn Project is a chapter project that develops business and marketing skills. Positive earning outcomes in this project are not as critical to its success as the learning outcomes. The Learn and Earn Project applies entrepreneurial skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project. The sales/service activity may focus on any subject of interest to the chapter and should involve the majority of the chapter members. School store projects may be appropriate, but should be planned around a new marketing program within the store. The project may begin at any time after the close of the previous year’s state conference and run to the beginning of the next state conference. An evaluation of the project’s planning, organization and implementation must be included in the report. The Learn and Earn Project provides an opportunity for chapter members to
- plan, organize and conduct a sales/service project in their local community
- develop a business plan
- implement a promotional campaign
- evaluate the planning, implementation and outcome of the project