Creative Marketing Project (1-3 ppl per team)
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Creative Marketing Project (1-3 ppl per team)
The Creative Marketing Project is a chapter project that develops in chapter members an analytical and cre- ative approach to the marketing process, actively engages chapter members in the marketing activities of their community, and provides an opportunity for experienced executives to guide and assist in preparing emerging leaders and entrepreneurs in marketing, finance, hospitality and management.
The Creative Marketing Project is designed to encourage DECA chapter members to recognize marketing as a force for the economic and social good of the community. The project may begin at any time after the close of the previous chartered association conference and run to the beginning of the next chartered association conference.
The project should be a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community. All chapter members are encouraged to participate. Such a project might concern itself with finding new markets for local products, promoting the community’s resources, increasing the trading area of facilities, increasing sales, increasing employ- ment, providing better shopping facilities, solving problems or challenges affecting the marketing process, etc.
Maximum: 1 TEAM
The Creative Marketing Project is designed to encourage DECA chapter members to recognize marketing as a force for the economic and social good of the community. The project may begin at any time after the close of the previous chartered association conference and run to the beginning of the next chartered association conference.
The project should be a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community. All chapter members are encouraged to participate. Such a project might concern itself with finding new markets for local products, promoting the community’s resources, increasing the trading area of facilities, increasing sales, increasing employ- ment, providing better shopping facilities, solving problems or challenges affecting the marketing process, etc.
Maximum: 1 TEAM
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